OKR's (objectives & key results) is one of the most efficient approaches that Silicon Valley companies use to succeed. It's simple, straightforward and crazy efficient. It has been Invented by Andy Grove at Intel, popularized by venture capitalist John Doerr, and adopted by companies including Google.
Organization, teams and employees set their goals and set the key results to achieve those goals. Goals are clear (a few words) and measurable. Everything is transparent and then everybody is aligned in the company.
Here is a short video that will show you how it's easy to use the OKR methodology with GI OKR and get everybody focused on the company goals.